Hustle, Baby, Hustle!

Hustle, Baby, Hustle!

Over the past few weeks, I have subscribed to over 10 different podcasts from leaders and entrepreneurs in the automotive, retail & sales industry. I can’t tell you how many nuggets of information I’ve absorbed, let alone all the aha moments! If there is one thing I’ve come & am coming to appreciate more than anything in 2015: the true value of hard work, sweat, focus & hustle.

Yet, working in the retail & automotive industry for over 10 years now, I’ve come to notice that many, many, many people under-value the power of hard work. It’s almost like we’ve been brainwashed into thinking that success is based on luck, circumstance or whatever other reason you can come up with.

But as I look forward to 2015 & strive to steer the ship to an all-time record year, the conclusion & recipe is the same: Hard work, focus & hustle is THE prerequisite to success. Why? Cause it pays off. It creates momentum. It creates energy & excitement. It creates opportunity to chisel away at massive goals!

Let me tell you though – IT ISN’T EASY! We will face challenges, obstacles, issues, dilemmas, situations to make difficult & tough decisions & temptation…temptation to take shortcuts; paths of least resistance; the easy way out. Shit, if it’s easy, then hard work is no longer warranted right?

Wisdom from Hustlers

I think for most of us, we always seek answers, opinions & feedback on how to get the best results. We seek out information, knowledge & tips from those who have achieved success. How did they do it? What did they do differently? How did they get there?

When I look at leaders & entrepreneurs like Gary VaynerchukGrant CardoneSimon SinekDuane MarinoRobert KiyosakeEric Thomas, ..just to name a few – I know, based on what I hear & read – that they are where they are because of focus, tenacity, passion, determination, hard work & hustle!

I look at young hustlers who have come so far from where they used to be – someone like us, who started working in the retail world; had the dream to grow & succeed & have now turned their dreams into reality. These individuals like Elise Kephart AdameRobert WiesmanMark ZuckerbergSebastian Sztabzyb…again, just to name a few – are leaders of our generation who have invested their sweat, blood & tears to become a success.

Whoever you admire, look up to, idolize etc…someone you know globally or locally – if they are successful in their line of work – it’s most likely cause they put the hustle in. They fought through the battles & challenges. They came close to drowning. They just about quit. They questioned their position, career & path. They may even have said F**&CK It…but they didn’t. The power of their dreams & the hustle to survive was stronger than any notion of quitting. Their vision of success was stronger than any force wanting to make them stop.

So when you’re at the point of seeking answers, guidance, information, wisdom, inspiration, motivation – seek it out from hustlers. Seek it from those who have come so far in life. Seek it from those who never said no. Seek it from those who believed the hustle was worth more than the breath they took!

Sweat. Time. Hard Work.

By no means necessary am I even CLOSE to those mentioned above. Not even close. But let me tell you, I know I’m on the path to branding myself & becoming successful in my own way. There are some that have asked me how I have ended up where I am today. All I can say is this: Family, Faith & Hard Work. Naturally, there is more to it than just than. However, I am blessed, fortunate & humbled to be where I am today. But I truly believe I have worked hard. I have invested sweat, tears, time, blood & hustle in every chapter of my life. No matter where I was, what I was doing…even now…I put in 100%. That’s sweat equity. Nothing can beat that. I will say this….the hustle & hard work comes so easy when you love what you do. Those who know me very well will support me in saying that I LOVE what I do.

In my opinion, the value of hustle, focus & hard work can’t be replaced with anything else in this world. In actuality, those terms are a part of life. A method to life. A personal ideology. An ingredient to success. However, like I mentioned before, it seems, more often than not, a deficiency for some. A deficiency that results in the lack of desire, motivation, passion & determination to succeed, to work hard, to hustle & to make it count!

I interviewed a gentlemen today who was willing to join my sales team & I told him – nothing will make you more successful than the hustle. Shit will get tough. You’ll come to a point where you will sometimes question your motive to work. You’ll wonder if you made the right move. You’ll convince yourself that you don’t have what it takes to succeed in this business.

I’ve heard it all: “I can’t do this. It’s not for me. It’s too hard. It’s too slow. There isn’t enough traffic. It’s his fault. It’s their fault. Customers are liars. I don’t have money. I can’t make enough money. I’m sick. I’m late. I’m right. You’re wrong. They’re wrong…” BLAH BLAH BLAH. When I hear that – I hear excuses. I hear reasons why their hustle isn’t as strong as any force. I hear reasons why they don’t want it bad enough. Eric Thomas said in one of his original videos: “When you want to succeed as bad as you want to breathe, then you will be successful”

Hustle & hard work should ALWAYS over power negative, demoralizing, self-destructive thoughts. If you let those thoughts control your desire to succeed – say bye bye to the spark, spunk & fuel to hustle.

Don’t lose the focus, the tenacity, the determination, the hustle. Don’t lose the dream to succeed! Don’t focus on instant gratification, instant results & instant money. Top rated hockey players didn’t make it to the 1st line just like that. It took time. It took patience. It took practice. It took endurance. It took strengthening. It took exercise. It took training….shit…get my point! Embrace the time. Embrace the challenge. Embrace the opportunity. Embrace the unknown. Embrace the HUSTLE.

There are way too many examples that hustles perpetuates success. Take advantage of those examples. Soak up their knowledge, insight, tips & inspiration. Use it to brand yourself. To better yourself. To polish yourself. To change yourself. To prove to yourself that your dream, your success, your prosperity, your hustle, your name…whatever it is…is more powerful than any force to knock you down. Work hard. Think hard. Sweat hard. Show up. Stay up. Dress up. Live up.

I guarantee when you get some rhythm into your step; increase the tenacity & passion in what you do & start to make things happen. You will eventually start to learn more about yourself & what you’re totally capable of doing than you ever thought possible.

I dare you. So to close off, I leave you with this video made by an inspiration – Mr. Gary Vaynerchuk. I dare you to fall short of what you can achieve!


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Asif Premji

Asif Premji

I believe in happy ever afters, whether they’re in books or life. I believe that the world is an occasional scary place, one where we need to carve out caves of safety. I believe in the power of the human spirit. I believe it’s a sin to be bored in a world filled with information, beauty, and fascinating things around us. I believe in making a positive difference – everyday – in the lives of everyone I meet. No judgements. No ego. No expectations. Making a difference in just ONE life means that ONE life made better. God Bless.


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I first met Asif on Twitter. I had just walked away from one of the worst car shopping experiences I'd ever had (a Kia dealership) and *tweeted* it. Very soon after I received a tweet back from this "Asif Premji" guy. "Sorry to hear your car buying experience wasn't more positive - what are you looking for?" 

This was the first of many messages which has lead to not only the purchase (six months later) of a new Honda Civic Si for my wife but a professional and loyal relationship with Asif and his team. 

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I would not hesitate to do or refer business with Asif and his team. By far one of the most enjoyable and confident car buying experiences in my lifetime. 

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If you're going to buy a Honda, it's well worth the trip to Okotoks and buy from anyone on Asif's team

Vince Fowler
Vince Fowler Friend & Client of Okotoks Honda

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